Together In Style: A JustFab Mural

On October 5, 2020 JustFab expanded our OOH marketing and partnered with artist Lindsay Adams to reveal two large- scale painted artworks in Los Angeles, California, and New York City. The painting was conceptualized and inspired by our brand’s fall campaign concept: Together in Style.

Partnering with the visual artist came about after our JustFab CMO Daria Burke found Lindsey’s work on Instagram. Both Black women, they connected over the lack of representation of women of color in modern illustration and art, and Lindsey’s commitment to dedicating part of her portfolio to exploring Black beauty, expression, and lifestyle. Living with Cerebral Palsy, and dually working as a disability advocate, Lindsey expressed her deep understanding of the human experience. We were excited to share her inspiring story as she embraced struggles, differences, and vulnerabilities and saught to translate these expressions across her work.

At JustFab we wanted every woman to feel seen and represented. Together in Style was not just a campaign or a sentence – it was a movement and a commitment. Our brand mission was to inspire confidence and lift up women everywhere. We wanted to acknowledge the resilience needed to get through the tought time that was 2020, and encourage women to come together, support each other, and amplify each other’s voices – in style. Working with Lindsay to bring this message to life was the most rewarding experience. We were humbled by her talent and honored to share our dedication to representation and inclusivity with such an inspiring woman.”