The WorkParty Podcast
Role: For the WorkParty podcast hosted by Create & Cultivate founder Jaclyn Johnson, I built marketing, partnership, and editorial materials and co-produced with Dear Media Production to build momentum around each episode.
Key Tactics: My work included booking talent for the show, researching guests and brand sponsors for scripting, concepting episode topics, writing interview and advertising scripts, crafting weekly marketing materials, publishing blog features on createcultivate.com, and working to uphold a comprehensive brand identity across all WorkParty media channels.
Results: Through powerful storytelling that shared each guest’s personal story and entrepreneurial journey, I was able too triple WorkParty’s podcast downloads from 22.4K per month to 68.7K per month in just 1 year and ended the 2022 year by hitting an all-time high of over 2 Million podcast downloads.
Notable Guests: Rebecca Minkoff, Christian Siriano, Julianne Hough, Olivia Perez, Kristin Cavallari, Bella Hadid, Olivia Culpo, Lauryn Bosstick, Paige Mycoskie, Winnie Harlow, Payal Kadakia, Tunde Oyeneyin, Miranda Kerr
Seasons: 8, 9, 10 (WorkParty) 1, 2, 3 (WorkParty Money Moves Mini-Series sponsored by Mastercard, Target Accelerators, and Bank of America)
Catch up on favorite episodes (by me) below!
Ty Haney: Outdoor Voices & Try Your Best Founder Shares How to Leverage Web3 to Make Powerful Communities
Carly Stein Kremer: The Obstacle Is The Way With Beekeeper's Naturals Founder & CEO
Dianna Cohen: Rooting Your Brand in Community-Engaging Rituals with Crown Affair Founder & CEO
Community To Customers: How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit
Danielle DuBoise: How To Turn Your Mess Into Your Mission with Sakara Life Founder
Miranda Kerr: Wellness Means Business Keynote Conversation Kora Organics Founder & Supermodel
Kat Collings & Brianna Mobrem: Leveraging Long-Term Tenure with Who What Wear Editor-in-Chief & Clique Brands CFO
Diversify, Diversify, Diversify! Mastering The Art of Multiple Revenue Streams With Julianne Hough
How To Define Your Goals & Rise To Your Potential With Payal Kadakia, Founder of ClassPass
Tiffany x Money Moves: Founders Framework with Novel Education Group Founder
Candace Nelson: How to Have Your Cake & Eat It Too with Sprinkles & Pizzana Founder
Emma Bates: How Technology Is Becoming More Human with Diem CEO & Co-Founder
Staying Open To Life's Invitations With Kamie Crawford
How Olivia Culpo Is Shaking Up The Ready-To-Drink Cocktail Space As The Chief Creative Officer Of VIDE
Prerna Gupta: The Future of Social Media, NFTs, & the Wild World of Web3
Kristin Cavallari on Building a Multi-Million Dollar Business
Turning Challenges Into Triumphs With Donni Founder & Designer, Alyssa Wasko
Julie Solomon: How to Get Out of Debt & Get What You Want with Author, Coach, and Podcast Host
Sona Jones: Wellness Meets Business Fireside Chat With Athleta's Head of AthletaWell
The Rise of E-Comm: How To Drive Sales Beyond Brick-and-Mortar With Paige Mycoskie, Founder & CEO of Aviator Nation
Listen Up: How To Build a Subscribe-Worthy Podcast With Olivia Perez, Host of Friend of a Friend